Ever accessed Google Analytics and been so overwhelmed that after a few minutes, you closed the window in utter despair? Or perhaps you never even attempted to look because you are so confident it is beyond your ability to understand. This training will help nonprofit professionals understand how to navigate Google Analytics and how to utilize what you find when you are there. At the end of the webinar, you will be able to easily access Google Analytics and will know where you need to look in order to find the data you need to make smart digital marketing and website management decisions.
In this training, we'll cover:
• What is Google Analytics, why is it important, and where can I find it?
• How can I make Google Analytics work for me and my organization? (Including a tour of the different functionalities)
• How do I analyze the data in Google Analytics?
• Additional tools and resources
This live one-hour webinar is scheduled for 1:00 pm EDT on Tuesday, May 23, 2017.
After registering you will receive a confirmation email containing information about joining the Webinar. If you do not receive your confirmation email, check your spam filters. If you still don’t see it, reach out to Samantha.
This Simple Development Systems webinar will be through GoToWebinar. Attending is as easy as clicking on the link we provide after you register. If you can’t make the live webinar, everyone who registers will receive a link to the recorded webinar to watch at your own leisure.
Heidi Massey is a passionate connector who works with businesses and nonprofits to help them connect with the right people, ideas, and resources. She divides her time between digital marketing (both implementing and teaching) and facilitating strategic planning with nonprofits. In the digital marketing space, Heidi works with clients to implement Google AdWords and Facebook ads to get their messages out. (Ask her about Google for Nonprofits Ad Grants program, which provides $10,000/month for free for qualifying organizations.) She is fanatical about the importance of using Google Analytics as a critical tool for decision making in digital marketing. And she has taught hundreds of business and nonprofit professionals how to harness the magic of these tools. As a facilitator of strategic planning and leadership development, Heidi helps nonprofit organizations build capacity and efficiency, clarify focus, and increase impact. She encourages her clients to do this work through an anti-racist lens.